Review: Brilliant Reflective Safety Strips

Disclaimer: I received a Brilliant Reflective Family Pack and Stick-On Strips to review as part of being a BibRave Pro. Learn more about becoming a BibRave Pro (ambassador), and check out BibRave.com to review find and write race reviews!


In May of 2017, I had been following a community of runners through a weekly conversation called #bibchat for a few months. During that time, I came across an opportunity to snag up some pretty slick running gear as part of a combo package. I received it, put the items to use, and – as one would expect – I reviewed it. One of the items I received was a pack of Brilliant Reflective Safety Strips. Let’s REFLECT (pun intended) on what I said THEN:

“No fanfare here. Simply put, these are removable and reusable reflective strips, designed to enhance visibility of the wearer in lower-light conditions. Incredibly smart idea and I wish EVERYONE who goes for a run/bike ride/etc after the sun goes down had these.”

Truth be told, I used those stick-on strips, but not nearly to the extent I could have. When the opportunity to give it another go came around, and especially now that our little one has arrived, I had to give it a go. Here’s what I have to say about Brilliant Reflective NOW…

My Take…

I love this product. There isn’t a thing about it that I don’t like. It takes some of the stress out of  running in the dark and/or at night. It makes me MUCH more visible to vehicles AND I can use the strips (or the family pack) to ensure my wife and I will be seen when out on an evening walk with our daughter, Shalane. I had entirely WAY too much fun plotting out where and how I could apply the family pack stickers to her stroller! 10/10 – I recommend any of Brilliant Reflective’s products to every single one of you.

Why I Love It

INCREDIBLY REFLECTIVE. Brilliant Reflective products are retroreflective material – meaning that when light that hits them, that light will bounce directly back to its source. It doesn’t even matter what angle the light comes from, the person wearing it will be seen.

ADHESION OPTIONS. Simply put, Brilliant Reflective offers up two options – stick-on and iron-on. I have some of the iron-on that I have not yet used. However, I have used nearly ALL of the stick-on strips and family pack that I have and it could not be easier to apply.

DURABLE & WASHABLE. The shirt in the above photo is in the washer as I type this post. It’s gone through the wash two times already with the stick-on strips with no issue whatsoever. Every strip I applied to this shirt has remained exactly where I put it. Knowing I can take them off and use them elsewhere is great, but knowing I can leave them right where they are and the functionality doesn’t diminish is even better.

AFFORDABLE. Getting a pack…or two…or three…of Brilliant Reflective will not break the bank. The iron-on versions and the Family Pack start at $14.95 and the stick-on version starts at $10. A small price to pay for enhanced low-light visibility and peace of mind.

WhyYOU Need It NOW

1. If a driver can’t SEE you, you’re at risk. The quicker you get a driver’s attention, the better off you’ll be – especially if they’re a distracted driver.

2. Wearing light or fluorescent colors aren’t the answer. These are great when the sun is up, but do next to nothing once the sun goes away. Add in a headlamp and/or knuckle lights AND Brilliant Reflective – THEN you’ll be more visible.

3. The odds of being struck and/or killed increases by nearly 1000% after dark. (National Safety Council)

4. 75% of pedestrian fatalities occur at night. (GHSA Pedestrian Traffic Fatalities by State, 2017) Think about it – it’s dark. Drivers aren’t expecting to see runners, cyclists, etc once the sun goes down and when they do, it’s last second and reactions vary. Also, cars take longer to slow/slop than you might think. Toss adverse weather (rain, storm, snow, etc) into the mix and the stopping distance DOUBLES. And that’s just for cars going 30 MPH! How fast are people driving in your neighborhood or where you normally run?

REFLECTIONS on a Theme

Simplified, I put stickers on my running gear and on my daughter’s stroller, but in reality I did a lot more than that. Using Brilliant Reflective is a proven method to increase the safety of those who are out there running, walking, cycling, etc after dark. I’m definitely looking forward to getting some more!

Be seen. Be safe. Be BRILLIANT.

Head over to Brilliant Reflective and save 30% off your entire order by using discount code BRP30.


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